Our power(ful) tools of the trade

In person or online, qual or quant, we don’t discriminate.

We can talk in numbers and words. And because no two projects are alike, we believe it's essential to devote time to establishing your strategic objectives with you before we determine the best approach.

What we do

  • Pre-clinical / TPP evaluation

  • Market landscape

  • Patient journey

  • Buying process

  • Positioning

  • Message testing

  • Concept testing

  • Visual aid testing

  • Health equity

  • Brand equity

  • Patient chart

  • Drivers & barriers

  • Objection handling

  • User/non-user

  • Package testing

  • Product & device testing

  • ATU/AAU

  • SFE/DFU

How we do it

  • One-on-ones

  • Focus groups/mini-groups

  • Ad boards

  • In-person ethnography

  • Virtual ethnography

  • Online communities & bulletin boards

  • Online custom surveys

  • Hybrid quant/qual interviews

Have another idea? Let’s talk!